Articles tagged “hilton”

This new partnership with well-known freelancing platform Fiverr is yet another sign of the ongoing blending of travel and work.

Hilton has more properties signed for development than at any time in its history. But getting the these hotels open, given supply-chain, inflation, and labor-market challenges, may be tricky.

Today’s edition of Skift’s daily podcast looks at Hilton’s new marketing positioning, Alaska Air’s business travel worries, and UK tourism’s marketing overhaul.

Hilton risked falling out of the cultural conversation as newer brands like Airbnb made a lot of noise. So the company has responded with new marketing tactics. One of them is putting hotel stays, rather than beaches or sunsets, upfront in its ads. Another tactic is to mock rentals.

Although hotel CEOs did their best to be optimistic, the industry is plagued by post-pandemic issues never seen before.

Expect more mergers among hotel management companies until there are approximately 10 companies left in North America for the most competitive markets.

Market considerations give hotels a unique opportunity to lead the charge when it comes to meeting consumer needs — and efficacy.

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

Even if more Chinese cities follow the recent lead of Beijing and Shanghai in easing Covid restrictions, major hotel companies will still tread cautiously regarding future development in the country. Especially since widespread lockdowns could occur again if Covid cases surge.

Strong pricing power combined with buoyant U.S. and European markets are helping IHG Hotels & Resorts edge closer to a full recovery, a first-quarter trading update reveals. But colleagues in its Shanghai office have a different outlook in their region.