Ian Schrager created culturally resonant boutique hotels for decades. He's back to prove he can scale the Public Hotels brand despite changing market dynamics.
For today’s podcast we look at April tourism numbers in the U.S. as well as airline traffic control issues, and wrap up the pod with a glimpse at Viceroy’s expansion plans.
Highgate is pivoting Viceroy away from just creating urban boutique hotels. Viceroy will also now chase the elite at resort destinations. Expect more branded residences, too.
Viceroy, a collection of hotels and resorts, has rebranded. It now promises to curate luxury experiences that will be consistently top-tier and locally immersive, from Portuguese beekeeping to glassblowing in Los Cabos.
The U.S. business travel recovery has been uneven. New York City? Thriving. San Francisco? Not so much. But the hotel manager giant Highgate sees signs for optimism.
For the next few years, properties that deliver a differentiated experience will benefit because there is more demand than supply, hotel investors say.