Articles tagged “guidebooks”

Media and PR

Skift Q&A: Lonely Planet’s Founder on Ethics and the Future of Travel

The travel word's biggest source of expert insight may be on to his second act, but he's still giving stage directions to his first.

Jason Clampet, Skift | 11 years ago

Media and PR

Skift Q&A: The Guidebook Company That’s Survived by Ignoring Everyone

Moon doesn't have the name recognition of some of the other travel brands, but it's managed to avoid they pitfalls that's taken them down. Newlin's experience demonstrates the value of bucking traditional wisdom.

Jason Clampet, Skift | 11 years ago

Media and PR

National Geographic Forms Travel Group and Keeps Print Central to Strategy

As far as its print strategy, National Geographic is such an iconic brand that it may be a special case. Yes, print definitely has a role, especially for guidebooks when roaming charges would otherwise come into play, but experiential writing, if not photography, can be savored just as nicely on tablets.

Dennis Schaal, Skift | 11 years ago

Media and PR

Skift Asks: Do You Still Use a Print Guidebook When Traveling?

It is still early in the travel information game in digital, and the consumer behavior is likely to continue evolving, and will likely still include some mix of old school methods.

Rafat Ali, Skift | 11 years ago

Media and PR

Lonely Planet hires CTO from within in first leadership move in post-BBC world

LP has a formidable challenge ahead of it as Google has signified that it wants to own travel and has the resources to reach consumers at every step of the way as well as hire whoever it wants to make this happen.

Jason Clampet, Skift | 11 years ago

Hotels

HomeAway and Gogobot team up, create guides for vacation rental customers

These Insider Guides can be a nice add-on for vacation rental owners and their customers. A nicely created guide, with neighborhood attractions, could be a selling point for the rentals.

Dennis Schaal , Skift | 11 years ago

Media and PR

The guidebook industry is suffering, but it’s not dead yet

This is an industry in flux, in which some traditional players will disappear, some will get stronger, and new and innovative voices will emerge.

Skift | 11 years ago

Media and PR

Google quietly pulls plug on Frommer’s print travel guidebooks

Thus the turmoil in guidebook world continues. The impending closure of Frommer's print division has been likely since the August sale to Google, but this is the first clear sign that the series will not continue in its current form.

Jason Clampet, Skift | 11 years ago

Media and PR

Lonely Planet assures book authors that print will continue, following sale

Skift | 11 years ago

Media and PR

How Lonely Planet is winning the battle on social media

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.

Samantha Shankman, Skift | 11 years ago