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Articles tagged “guidebooks”

Media and PR

Why I Left an Enviable Career in Travel Writing for PR: A First-Person Perspective

The golden age of travel writing is over. What's next to take its place?

Why I Left an Enviable Career in Travel Writing for PR: A First-Person Perspective

Media and PR

Vice Travel Guides Find It’s Hard to Be Edgy When TripAdvisor Got There First

This is pretty much your father's travel guide but art directed by a guy in Brooklyn.

Vice Travel Guides Find It’s Hard to Be Edgy When TripAdvisor Got There First

Online Travel

TripAdvisor’s Deal With Telefonica Bring Its Mobile Apps to Latin America

TripAdvisor is pushing hard to expand in Latin America, and the ambitious deal with Telefonica is part of that drive. So is launching ts city guides apps into Spanish and Portuguese.

TripAdvisor’s Deal With Telefonica Bring Its Mobile Apps to Latin America

Media and PR

The Best Lines From Outside Magazine’s Very Long Profile of Lonely Planet’s Boss

Lonely Planet has spent nearly a year in transition from the beat-up BBC to the upstarts from Tennessee. While this feature doesn't provide many clues to its current performance, it does demonstrate that the boss is having more fun than most.

The Best Lines From Outside Magazine’s Very Long Profile of Lonely Planet’s Boss

Online Travel

5 Travel Startups Shed Light on Local Insights

Travelers today are looking to avoid fees and dig deeper into destinations' local cultures. Startups are smart to try and capitalize on those trends while they last.

5 Travel Startups Shed Light on Local Insights

Airlines

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Travel marketers worldwide are trying to figure out how to use new mobile apps like Instagram, Snapchat, and Vine to connect with customers. Arlanda makes a smart choice in providing a service that flyers will interact with and remember.

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Media and PR

Frommer’s Turns to Danish Metasearch Site to Help Revamp Frommers.com

This is the first step forward the Frommer's team has taken online since grabbing the rights to the name and series back from Google earlier this year. There are many more to go.

Frommer’s Turns to Danish Metasearch Site to Help Revamp Frommers.com

Airlines

10 Travel Icons Being Phased Out, But Do Some Still Have Life?

Airline first class is evolving, but to say it is on the way out is an over-statement. Fold-out maps and print guidebooks? Down, teetering, but not out.

10 Travel Icons Being Phased Out, But Do Some Still Have Life?

Media and PR

How and Why the BBC Messed Up its Acquisition of Lonely Planet

However BBC Trust wants to apportion the blame, the reality is the management screwed-up badly here: the people who BBC entrusted to make this happen, and the integration, and the the top management it brought in to run it. It should have named names.

How and Why the BBC Messed Up its Acquisition of Lonely Planet

Ground Transport

Sportswear Brand Embraces Content Marketing With 8 European City Guides

Even as print travel guides give way to mobile apps and reviews websites, the demand for beautifully designed niche travel content is strong.

Sportswear Brand Embraces Content Marketing With 8 European City Guides