Articles tagged “google”

For this Friday episode, we look at Google's new partnership with Amadeus and its resilience in the face of AI (so far). We also preview new Skift Research about AI and changing traveler habits.

The long-term attractiveness of Google Search is still an open question. Booking and others have long looked to diversify their marketing channels, and now they are starting to have real choices.

The interests of Amadeus and Google/ITA Software by Google seem to be more aligned today than they were 25 years ago.

The idea of hotels partnering with ex-Googlers and DirectBooking trying to undercut OTAs is not without its ironies. Still, the concept of hotels working more closely with LLMs is one that could gain traction.

When Travalyst and its partners release information on what they have learned from this, it could offer valuable insights into how emissions transparency influences traveler choices.

There's been a battle between online travel companies and hotels for decades. There will be no truce in the age of AI.

For today’s episode we look at threats to Google Travel, more hotels with a dual identity, and JetBlue’s money woes.

Google Hotels is still strong, but weakened by the Digital Markets Act — and Google's own AI Overviews. Agentic AI may one day make the changes we've seen to date under the DMA a mere footnote in the evolution of travel search.

On today’s pod we look at Marriott’s cheaper room push, Apple’s new tools for travelers, and Google’s rapidly changing marketing landscape.

At Skift Research, we think travel leaders need to be a little Google-obsessed. It’s one of the most important drivers of bookings, and our data shows Google is undergoing a real-time AI transformation with massive implications for the industry.