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Articles tagged “google”

Online Travel

Priceline ‘Breakthrough’ in Reducing Dependence on Google

Priceline Group CEO Darren Huston isn't exactly weaning the company off Google, but Priceline is reducing its dependence on Google AdWords in key markets through TV advertising. That is a very significant shift, and a long-term challenge to Google as other brands take to offline advertising.

Dennis Schaal, Skift | 9 years ago

Priceline ‘Breakthrough’ in Reducing Dependence on Google

Online Travel

Expedia Expects to Get Pressured by TripAdvisor, Its Largest Search Partner

Even large online travel agencies like Expedia need marketing partners, and that is where the metasearch sites come in. In Expedia's view, its own subsidiary Trivago is helping Expedia compensate for the traffic it is losing, and will continue to lose, from TripAdvisor.

Dennis Schaal, Skift | 9 years ago

Expedia Expects to Get Pressured by TripAdvisor, Its Largest Search Partner

Online Travel

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Google positions itself as a key influencer in how people perceive destinations and where they decide to visit. The trekker program capturing these hard-to-reach places will likely make them more approachable to tourists.

Dan Peltier, Skift | 9 years ago

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Media and PR

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.

Doug Lansky, Skift | 9 years ago

Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

Online Travel

Google Maps Gets Deeper Into Las Vegas With 360-Degree Views

Today travelers want to feel like they've already been to a destination before they've set foot on the ground so they're comfortable, and Google Maps Business View has real potential for destinations to help convince trip-planners a visit is worth it.

Dan Peltier, Skift | 10 years ago

Google Maps Gets Deeper Into Las Vegas With 360-Degree Views

Hotels

Google Set to Debut Its Most Disruptive Travel Product

Despite the mobile revolution, it is tough to believe that Google would make a game-changing bet on hotels and other suppliers over OTAs and metas when the latter two categories generally have much larger marketing budgets.

Dennis Schaal, Skift | 10 years ago

Google Set to Debut Its Most Disruptive Travel Product

Media and PR

Views of Travel-Related YouTube Videos More Than Double in One Year

Video is playing an evermore important role in travelers’ planning process, representing a huge opportunity for brands that create high-quality engaging video content.

Samantha Shankman, Skift | 10 years ago

Views of Travel-Related YouTube Videos More Than Double in One Year

Business Travel

Rocketrip Pulls in Google Exec for Next Step in Corporate Travel Booking

Companies such as Concur, Google, and Rocketrip are transforming business travel and the establishment biggies, from American Express to BCD and Carlson Wagonlit Travel, will eventually have to adapt, as well.

Dennis Schaal, Skift | 10 years ago

Rocketrip Pulls in Google Exec for Next Step in Corporate Travel Booking

Online Travel

Interview: The Puppet Master Pulling the Strings of Google Travel

If you build it, and it is comprehensive and works at breakneck speeds, they will come. That's the mantra of Google, which is taking its sweet time to expand its flight and hotel partnerships around the world.

Dennis Schaal, Skift | 10 years ago

Interview: The Puppet Master Pulling the Strings of Google Travel

SkiftX

What Will Priceline’s Rivals Buy to Beat Its OpenTable Acquisition?

The Priceline Group's intent to acquire OpenTable means that merger and acquisition activity in the travel industry in 2014 may even outdo 2013's frenetic pace. Get ready for the next shoe to drop.

Dennis Schaal, Skift | 10 years ago

What Will Priceline’s Rivals Buy to Beat Its OpenTable Acquisition?