Articles tagged “google”

Online Travel

Skift Power Rankings: Sundar Pichai

When Pichai’s Google changes an algorithm or advertising feature, it reverberates throughout the travel industry. Just ask Expedia, Tripadvisor, Kayak and Yelp.
Online Travel

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.
Airlines

Kayak Can Now Show Southwest Flights – Finally

One of the key remaining questions is whether Southwest will start offering its flights for bookings on online travel agencies. The betting here is that Southwest won't allow Expedia or Priceline to get on board.