Articles tagged “google”

Google has been tracking flight prices for a considerable period so now it is backing up its data with real money. It's real money, but a pittance for Google.

Google released Bard this week but has yet to integrate generative AI into its search engine as Microsoft has done with Bing and ChatGPT. But the workings of Bing’s travel itinerary suggestions are less than ideal, so Google has time to catch up.

Google is starting to release the chatbot Bard, its rival to ChatGPT.

The fast-paced growth of online travel bookings makes the tourism industry a ripe target for cybercriminals. Stakeholders must therefore deploy strategies and tools to guard the sector against data breaches and malicious attacks.

When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that Airbnb can take advantage of a substantial opportunity.

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.

Tripadvisor filled in the blanks, naming two executive appointments to flesh out a reorganization of its core business that the company disclosed during its fourth quarter earnings call a week…

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Boom or bust, these are early days for generative AI. Tripadvisor could either turn the new tech to its advantage, or if not the company could become the Blockbuster Video of trip planning.