The fast-paced growth of online travel bookings makes the tourism industry a ripe target for cybercriminals. Stakeholders must therefore deploy strategies and tools to guard the sector against data breaches and malicious attacks.
When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that Airbnb can take advantage of a substantial opportunity.
Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.
For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.
Tripadvisor filled in the blanks, naming two executive appointments to flesh out a reorganization of its core business that the company disclosed during its fourth quarter earnings call a week…
Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.
Boom or bust, these are early days for generative AI. Tripadvisor could either turn the new tech to its advantage, or if not the company could become the Blockbuster Video of trip planning.
For this weekend's roundup of top travel stories, we look at Google and Meta's earnings, as well as political moves in the U.S. to reduce visa wait times and combat "junk" fees by airlines and hotels.