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Articles tagged “google travel”

Online Travel

Google.com Gets Free Hotel Booking Links to Level Playing Field … A Tad

Pressure from regulators and maybe disgruntled partners prompted Google to add free booking links in search results and Maps in travel. Google certainly hasn't leveled the proverbial playing field among advertisers and non-advertisers, but hotels and smaller online travel agencies may see some benefit.

Dennis Schaal | 2 years ago

Google.com Gets Free Hotel Booking Links to Level Playing Field … A Tad

Online Travel

Does Google Hijack Travelers in Gmail?

Google's Gmail itinerary feature can be helpful to travelers — up to a point. But Google's execution of it is deceptive, and a disservice to its travel partners.

Dennis Schaal | 3 years ago

Does Google Hijack Travelers in Gmail?

Hotels

Google’s New Climate Push Won’t Penalize Hotels That Opt Out

What can make a travel companies truly put their money where their mouth is on sustainability? Threaten a lower placement on a Google search.

Cameron Sperance | 3 years ago

Google’s New Climate Push Won’t Penalize Hotels That Opt Out

Online Travel

How Far Will Google Take New Hotel and Environment Claims?

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

Dennis Schaal | 3 years ago

How Far Will Google Take New Hotel and Environment Claims?

Airlines

Icelandair Jumps Into a Void and 9 Other Top Travel Stories This Week

In Skift’s top stories this week, Icelandair's plan to return to normalcy, airlines wants to bring criminal charges against unruly passengers, shortages ripple through the travel industry this summer and investors back Outdoorsy as the new Airbnb.

Angel Adegbesan, Skift | 3 years ago

Icelandair Jumps Into a Void and 9 Other Top Travel Stories This Week

Online Travel

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.

Dennis Schaal, Skift | 3 years ago

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

Online Travel

Google Adds Trip-Planning Features for Pandemic-Weary Travelers

A consumer habit of turning to Google first to look up pandemic-related travel restrictions may help establish Google in their minds as the brand to turn to first when planning a trip in normal times. Or at least that's Google's hope.

Sean O'Neill, Skift | 4 years ago

Google Adds Trip-Planning Features for Pandemic-Weary Travelers

Coronavirus

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

Sean O'Neill, Skift | 4 years ago

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Online Travel

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

Seth Borko, Skift | 4 years ago

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Online Travel

The Many Ways Google Impacts Travel: New Skift Research

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

Seth Borko, Skift Research | 4 years ago

The Many Ways Google Impacts Travel: New Skift Research