Articles tagged “Google Hotels”

Airlines

Google’s Flight Search Changes in Europe Get Thumbs Down from eDreams Odigeo

As the saying goes about changes to the way Google displays flights, the devil will be in the details.

Google’s Flight Search Changes in Europe Get Thumbs Down from eDreams Odigeo

Online Travel

Former Expedia Exec Says Google Increased Ad Costs for Little Return in Antitrust Trial

Google has been fined billions of dollars in the European Union for similar practices that are allegedly happening in the U.S.

Former Expedia Exec Says Google Increased Ad Costs for Little Return in Antitrust Trial

Hotels

Google Reshapes Hotel Distribution: 3 Key Insights

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.

Google Reshapes Hotel Distribution: 3 Key Insights

Hotels

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

Online Travel

Google Travel’s New Instagram-Like Story Feature for Hotel Search

The mobile swipeable story format has taken over social media, and now it has come to Google Travel, as well. It’s not groundbreaking, but it gives users an option to search for hotels in a way they may prefer.

Google Travel’s New Instagram-Like Story Feature for Hotel Search

Hotels

Google Exec on Adapting Tech for the Changing Travel Consumer

Google has the data to understand exactly how the travel industry has changed post-pandemic — and how its technology needs to change with it.

Google Exec on Adapting Tech for the Changing Travel Consumer

Online Travel

Google.com Gets Free Hotel Booking Links to Level Playing Field … A Tad

Pressure from regulators and maybe disgruntled partners prompted Google to add free booking links in search results and Maps in travel. Google certainly hasn't leveled the proverbial playing field among advertisers and non-advertisers, but hotels and smaller online travel agencies may see some benefit.

Google.com Gets Free Hotel Booking Links to Level Playing Field … A Tad

Online Travel

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

Online Travel

Google Drops Costs for Hotels and Resellers to List Rates in Price-Comparison Search

In a switch, Google is inviting hotels and online travel resellers to drive bookings through its price-comparison search for free. Well, free for now, at least.

Google Drops Costs for Hotels and Resellers to List Rates in Price-Comparison Search

Online Travel

Google Adds Trip-Planning Features for Pandemic-Weary Travelers

A consumer habit of turning to Google first to look up pandemic-related travel restrictions may help establish Google in their minds as the brand to turn to first when planning a trip in normal times. Or at least that's Google's hope.

Google Adds Trip-Planning Features for Pandemic-Weary Travelers