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Articles tagged “google flights”

Online Travel

Google’s Travel Business Proves Stubbornly Resilient as Other Advertisers Retreated

Google is actively taking a new look at its business priorities, propelled by companywide bets on artificial intelligence. Google Travel is clearly an important part of its advertising business, but will it be as shiny as others?

Dennis Schaal | 1 year ago

Google’s Travel Business Proves Stubbornly Resilient as Other Advertisers Retreated

Online Travel

Google Flights Could Shift Strategy After Heavy Layoffs

Why doesn't Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there's too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach.

Dennis Schaal | 1 year ago

Google Flights Could Shift Strategy After Heavy Layoffs

Airlines

IAG’s Avios Points Push and Other Top Stories This Week

In Skift's top stories this week, IAG is seeking more customers for its Avios currency, U.S. companies are substantially cutting business travel budgets and Hilton is again pushing sustainability to its corporate clients.

Rashaad Jorden | 2 years ago

IAG’s Avios Points Push and Other Top Stories This Week

News Blog

Google Will No Longer Be a Place to Book Travel as Fewer Travelers Were Using It

Google announced it will shut Book on Google for flights for users outside the U.S. at the end of September, and told Skift it will likewise end the feature in the U.S. sometime after March 31. It turns out, a declining number of users were booking their flights on Google, which acknowledged that travelers would…

Dennis Schaal | 2 years ago

Online Travel

Google Flights Changes to Emissions Calculations Stir Controversy

Google didn't bow to airline pressure on this one, nor is it trying to greenwash. Instead, Google is trying to get the data right on the non-CO2 climate impact of flights.

Dennis Schaal | 2 years ago

Google Flights Changes to Emissions Calculations Stir Controversy

Online Travel

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.

Dennis Schaal, Skift | 3 years ago

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

Online Travel

Google Adds Trip-Planning Features for Pandemic-Weary Travelers

A consumer habit of turning to Google first to look up pandemic-related travel restrictions may help establish Google in their minds as the brand to turn to first when planning a trip in normal times. Or at least that's Google's hope.

Sean O'Neill, Skift | 4 years ago

Google Adds Trip-Planning Features for Pandemic-Weary Travelers

Online Travel

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

Seth Borko, Skift | 4 years ago

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Tourism

Travel’s Worst Nightmare Returns to Haunt Asia

Once again a deadly health scare proves to be the only thing that can stop travel. The older Asian tourism members understand this from the SARS crisis, and now the millennials are witnessing it too.

Raini Hamdi, Skift | 4 years ago

Travel’s Worst Nightmare Returns to Haunt Asia

Online Travel

Google Flights Ends Booking Charges for Airlines That Paid

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.

Dennis Schaal, Skift | 4 years ago

Google Flights Ends Booking Charges for Airlines That Paid