Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right?
Buying a compelling travel domain like Trip.com and thinking it ensures success is like the people who buy a restaurant and think they can run it because they are foodies. Several major travel companies squandered the Trip.com domain because it was a side hustle. Moral of the story? A brand is only as good as the real-world business behind it.
Dennis Schaal, Skift | 2 years ago