Articles tagged “Global Hotel Alliance”

Hotel loyalty programs are evolving from points systems into commercial engines that influence booking behavior, guest spend, and brand choice. New data shows travelers want simplicity, relevance, and meaningful value, not complexity or novelty.

India has potential and travel intent. The Leela’s luxury lean and Global Hotel Alliance’s strategic partnership is now translating that intent into solid numbers.

Global Hotel Alliance’s 2026 Travel Trends Survey shows travelers seeking meaning, identity, and restoration over excess. Brands that personalize, expand loyalty, and balance AI with human warmth will shape the next chapter of hospitality.

At Skift Global Forum 2025, Global Hotel Alliance and Minor Hotels showed how a shared loyalty platform and carefully targeted expansion can help independent brands scale smarter in an unpredictable market.

Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.

Hotel executives agreed that the global luxury market is increasingly defined by travelers once overlooked by Western strategies.

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel personal, not transactional.

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.

Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.

Chris Hartley and Kristi Gole of Global Hotel Alliance took the stage at Skift Global Forum to discuss how collaborating with other independent hotels increases small brands’ access to customers, technology solutions, and loyalty benefits, all without sacrificing their individuality.