Articles tagged “Global Hotel Alliance”

Free Read

Hotels

How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions

Today’s marketing-savvy travelers know greenwashing when they see it. To help them make authentically sustainable choices, hotel brands need to champion and promote hotels in their portfolios that meet the highest international standards for sustainability initiatives.

How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions

Tourism

Middle East Airports Need $151 Billion Investment by 2040 to Meet Growing Demand

The aviation industry in the Middle East has greatly benefited from its strategically important geographical location, that enables airlines to establish easy connections to continents across the globe.

Middle East Airports Need $151 Billion Investment by 2040 to Meet Growing Demand

News Blog

Global Hotel Alliance Sees Boost from Spain’s Tourism Recovery

Global Hotel Alliance gained from Spain’s tourism recovery in the fourth quarter of last year, following the addition of NH Hotels into the fold. The country has now become the alliance’s second top earner, as it contributed $31 million in revenue in the last three months of 2022, the company said on Monday. The United…

Free Read

Hotels

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands
Free Read

Hotels

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized offers and experiences requires a geographically expansive loyalty program powered by an agile technology platform.

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

News Blog

Dubai’s Global Hotel Alliance Sees Upside From Asia’s Reopening

United Arab Emirates-headquartered Global Hotel Alliance has seen a strong post-pandemic travel rebound from its Asian properties, as well as a shift in travel behaviors. Its hotels in Phuket and Bangkok, Thailand, reported growth in revenue of 535 percent and 345 percent respectively for the first nine months of this year, compared to the same…

Free Read

Hotels

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

Business Travel

Global Hotel Group Signs up NH Hotels in Loyalty Pushback on Big Brands

Global Hotel Alliance notches up 21 million members after signing up Spain’s NH Group. It might now have an eclectic mix of global independent brands, but will need to watch its rivals' next steps closely: if they're not merging, they're leveraging their considerably greater size and scale to secure new loyalty partnerships outside traditional hospitality channels.

Global Hotel Group Signs up NH Hotels in Loyalty Pushback on Big Brands
Free Read

Hotels

How Independent Hotel Brands Can Capitalize on the Post-Pandemic Loyalty Opportunity

Traveler expectations have shifted dramatically since before the pandemic. To capture demand in a competitive market, independent hotel brands need to deliver a compelling alternative to the traditional loyalty programs offered by the large chains. The challenge? Scaling up their infrastructure, support systems, and marketing reach without losing their individuality.

How Independent Hotel Brands Can Capitalize on the Post-Pandemic Loyalty Opportunity