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Articles tagged “Global Hotel Alliance”

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Hotels

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

Global Hotel Alliance + Skift | 2 years ago

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

Business Travel

Global Hotel Group Signs up NH Hotels in Loyalty Pushback on Big Brands

Global Hotel Alliance notches up 21 million members after signing up Spain’s NH Group. It might now have an eclectic mix of global independent brands, but will need to watch its rivals' next steps closely: if they're not merging, they're leveraging their considerably greater size and scale to secure new loyalty partnerships outside traditional hospitality channels.

Matthew Parsons | 2 years ago

Global Hotel Group Signs up NH Hotels in Loyalty Pushback on Big Brands
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Hotels

How Independent Hotel Brands Can Capitalize on the Post-Pandemic Loyalty Opportunity

Traveler expectations have shifted dramatically since before the pandemic. To capture demand in a competitive market, independent hotel brands need to deliver a compelling alternative to the traditional loyalty programs offered by the large chains. The challenge? Scaling up their infrastructure, support systems, and marketing reach without losing their individuality.

Global Hotel Alliance + Skift | 2 years ago

How Independent Hotel Brands Can Capitalize on the Post-Pandemic Loyalty Opportunity