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Media and PR

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Neustar + Skift | 2 years ago

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SkiftX

Skift Summit Video: Navigating What’s Next for OTA Marketing

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Rokt + Skift | 3 years ago

Online Travel

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped.

Patrick Whyte, Skift | 4 years ago

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift | 4 years ago

Hotels

Marriott Handed $124 Million Fine Over Starwood Data Breach

The headline fine amount might seem pretty substantial, but as with an earlier British Airways breach case, the penalties likely will be challenged. Both companies will no doubt vigorously defend themselves in the hope of getting the figure reduced.

Patrick Whyte, Skift | 4 years ago

Business Travel

Travel Managers Should Get Used to Data Privacy Restrictions

While Europe’s new data regulations may only apply to one continent, they’re expected to form the blueprint for similar legislation in other countries. Travel managers everywhere should get used to them.

Allan Leibowitz, Skift | 5 years ago

Meetings

What Europe’s New Data Protection Law Means for Meetings and Events

U.S. meeting planners expect the EU’s General Data Protection Regulation to have a major effect on how they manage data. While the giant meetings firms are prepared to comply with it, smaller companies and related meetings vendors may lag behind.

Robin Amster, Skift | 5 years ago

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