Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Hotels

Hilton Debuts Spark Brand in Asia Pacific With India Launch

Spark hits the sweet spot for Indians seeking the reliability of branded stays without stretching their budgets. Hilton's plan to open 150 hotels in India might sound ambitious, but a conversion-friendly approach means the company will likely hit that milestone faster than expected.
Experiences

Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand

Viceroy, a collection of hotels and resorts, has rebranded. It now promises to curate luxury experiences that will be consistently top-tier and locally immersive, from Portuguese beekeeping to glassblowing in Los Cabos.