Articles tagged “frommers”

Media and PR

Updated: 21 Travel Media Brands That Lead on Social Media

Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).

Jason Clampet, Skift | 11 years ago

Media and PR

Frommer’s Turns to Danish Metasearch Site to Help Revamp Frommers.com

This is the first step forward the Frommer's team has taken online since grabbing the rights to the name and series back from Google earlier this year. There are many more to go.

Dennis Schaal, Skift | 11 years ago

Media and PR

Skift Q&A: The Guidebook Company That’s Survived by Ignoring Everyone

Moon doesn't have the name recognition of some of the other travel brands, but it's managed to avoid they pitfalls that's taken them down. Newlin's experience demonstrates the value of bucking traditional wisdom.

Jason Clampet, Skift | 11 years ago

SkiftX

The 12 Biggest Travel Trends Skift Tracked in Its First Year

Samantha Shankman, Skift | 11 years ago

SkiftX

The 12 Milestone Travel News Stories in Skift’s First Year

Tourism expanded globally, airlines and rental car companies faced consolidation, guidebook brands were sold off, and travel tech got better: We don't expect these major stories to disappear in the next year and plan on covering where they lead us just as carefully.

Samantha Shankman, Skift | 11 years ago

Media and PR

The guidebook industry is suffering, but it’s not dead yet

This is an industry in flux, in which some traditional players will disappear, some will get stronger, and new and innovative voices will emerge.

Skift | 12 years ago

Media and PR

Turns out Google didn’t sell social followers back to Arthur Frommer

Interesting conundrum in this social media age: do you value the social accounts separately in an M&A/sale valuation? Are accounts and its followers separate, and that means can be decoupled and sold?

Rafat Ali, Skift | 12 years ago

Media and PR

Arthur Frommer gets his brand name back from Google

This is a clear win for the Frommer name and what the brand means to the people who made it the best-selling series in the U.S. and one of the most visited destination websites. But it also raises more concerns about Google's stubborn commitment to its Google+ product despite the clear lack of user interest.

Jason Clampet, Skift | 12 years ago

Media and PR

What Twitter thinks about Google killing Frommer’s print travel guidebooks

Despite the march to mobile, many travelers still turn to traditional print guidebooks for upcoming travels, which has several people wondering if Google’s move is too short-sighted.

Samantha Shankman, Skift | 12 years ago

Media and PR

Google quietly pulls plug on Frommer’s print travel guidebooks

Thus the turmoil in guidebook world continues. The impending closure of Frommer's print division has been likely since the August sale to Google, but this is the first clear sign that the series will not continue in its current form.

Jason Clampet, Skift | 12 years ago