Page 2

Articles tagged “frommers”

Media and PR

UPDATED: Lonely Planet and the rapid decline of the printed guidebook

Professionally created guides will always have a place in the traveler's toolkit, but they aren't going to be limited to paper any more and the next generation of guidebook brands will need to make the business work sooner rather than later.

Jason Clampet, Skift | 11 years ago

UPDATED: Lonely Planet and the rapid decline of the printed guidebook

Online Travel

Google CEO tweaks Apple and raves about its own maps and travel assets

Larry Page couldn't resist touting Google Maps and sticking a pin in Apple and its maps woes, although the Google co-founder didn't call out Apple by name.

Dennis Schaal, Skifts | 11 years ago

Google CEO tweaks Apple and raves about its own maps and travel assets

Media and PR

Wiley confirms Google paid $22 million for Frommer’s — even less than previously believed

It will be interesting to see how the relatively downbeat price that Google paid for Frommer's will impact BBC Worldwide's efforts to find a buyer or partner for Lonely Planet.

Dennis Schaal , Skift | 11 years ago

Media and PR

Google begins adding Frommer’s reviews to Google Plus — minus the Frommer’s credit

As Google adds one Frommer's review after another to its database it's realizing that it got a great deal for $23 million and totally screwed by it's Zagat acquisition.

Jason Clampet, Skift | 11 years ago

Google begins adding Frommer’s reviews to Google Plus — minus the Frommer’s credit

Media and PR

What mergers and sales have done to your favorite travel guidebook

It's only going to get harder for Penguin and Random House: Neither one has displayed much talent when it comes to extending its print brands to the web.

Jason Clampet, Skift | 11 years ago

What mergers and sales have done to your favorite travel guidebook

Online Travel

Google will tell you the most popular things to do in the world’s most popular destinations

If Google is to succeed as a travel content provider and discovery engine, it needs to integrate its search capabilities with the insights of experts -- humans -- who know a destination best.

Dennis Schaal, Skift | 12 years ago

Media and PR

Google closes deal with Wiley to purchase Frommer’s travel brand

Integrating the Frommer's brand will pose a bigger challenge to Google than Zagat did. Not only does the brand have a print legacy of over 55 years, but its digital chops have been dulled by layoffs and it will take some time to adjust its print-first strategy.

Dennis Schaal, Skift | 12 years ago

Media and PR

Why it would be a mistake for Google to kill Frommer’s Travel Guides

If Google only thinks about Frommer's for its point-of-interest content it will be throwing away the most valuable asset the brand has: Its expert voice and trusted curation skills that go beyond mere listings.

Skift | 12 years ago

Media and PR

TripAdvisor CEO reviews Google’s purchase of Frommer’s: “It is puzzling”

With the purchase of Frommer's and Zagat, and a push to elicit reviews from Google users, Google's travel strategy is multifaceted, although TripAdvisor's Stephen Kaufer chooses to focus on just the guidebook aspect for now.

Dennis Schaal, Skift | 12 years ago

Media and PR

Google uses Frommer’s and Zagat to solve its Yelp and TripAdvisor problem

With both Frommer's and Zagat in the fold, Google may be able to solve the problem that's plagued travel companies for the last decade: How to effectively bridge travel and local.

Dennis Schaal, Skift | 12 years ago