Articles tagged “foursquare”

Amazon pioneered e-commerce recommendations like this years ago. That being said, it is logical that Square would leverage its payment data, which show a lot more intent about future purchases than Foursquare's check-ins do.

Yesterday's tech darling Foursquare is facing lots of skepticism about its future despite ample funding and a user base numbering in the millions.

Foursquare has been morphing to become more of a local discovery and recommendation engine with its latest relaunch, and despite slow growth will have enough time now with this money to extend its life for a while to come.

It's been a long path from checkin to discovery for Foursquare to realize that it doesn't just have the power to broadcast location but to lead less share-y users to find something interesting. Now they just need to find the right balance between the two.

With a heat map that reveals people use Foursquare mainly for food, drink, shopping, and transport, it's glaringly obvious that we're dealing with one of the world's most used travel apps.

The company has proven to be adept at moving at a fast pace on product, don't count CEO Dennis Crowley out just yet.

If Foursquare can make the leap from active location sharing tool to local discovery engine it will become a formidable challenger in travel content. It's one of the few local discovery services that stand a chance.

Event-dependent social discovery has failed to strike a chord outside of big industry events or rare occasions in urban areas, so Now will need to bring something special to the game to succeed.

These maps show a greater digital diversity that you'd expect; one that matches density and movement rather than the trendy neighborhoods that Foursquare's detractors say it specializes in.