Universal parent company Comcast has been pouring money into its theme parks, and this data from Foursquare is another sign that the investment is paying off.
No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.
The travel startup scene is littered with the corpses of social trip-planning services. But Foursquare's check-ins are a gold mine of data, and it's smart enough that it knows this is a nice-to-have feature, not a business in itself.
Crowley has had the focus and dedication to the product that has allowed it to survive much longer than most other hyped products could dream of, but new blood and a new perspective should help it refocus on what Foursquare has become.
This is the first version of Foursquare we can see ourselves using. The personalization features make it easier to discover places that are likely right for you.
Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.
This was the only logical next step for Foursquare, which has a wealth of clean, user-verified data and the need to enact a business model as quickly as possible.
Foursquare needs to bring its biggest fans along to Swarm, but it will be hard to do so if the users feel like they are being abandoned by the brand.
If you care enough about Foursquare to keep checking in, you certainly want to play mayor, too. Killing the competitive part of checkins seems like a bad direction to go unless you're really intent on killing them altogether.
Is Foursquare spinning off the check-in so it can die so that Foursquare as a local discovery service can live?