Square bets recommendations based on payment data beat Foursquare check-ins anytime
Skift Take
Amazon pioneered e-commerce recommendations like this years ago. That being said, it is logical that Square would leverage its payment data, which show a lot more intent about future purchases than Foursquare's check-ins do.
Square is using its trove of payment data to build an engine for making local recommendations, a move that could upend the conventional wisdom about luring customers through their mobile devices.
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