With a heat map that reveals people use Foursquare mainly for food, drink, shopping, and transport, it's glaringly obvious that we're dealing with one of the world's most used travel apps.
From Foursquare’s Vimeo page:
Every day, millions of people check in on Foursquare. We took a year’s worth of check-ins in New York City and Tokyo and plotted them on a map. Each dot represents a single check-in, while the straight lines link sequential check-ins.
What you can see here represents the power of check-in data — on Foursquare, every city around the world pulses with activity around places every hour of every day.
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