Articles tagged “foursquare”

No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.

The travel startup scene is littered with the corpses of social trip-planning services. But Foursquare's check-ins are a gold mine of data, and it's smart enough that it knows this is a nice-to-have feature, not a business in itself.

This is the first version of Foursquare we can see ourselves using. The personalization features make it easier to discover places that are likely right for you.

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.

The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.

Travel activities make up a significant portion of social sharing, creating vast opportunities for companies to engage customers before, during, and after a trip.

This is the digital manifestation of travelers' desires to have more authentic experiences. The greatest differentiator between Foursquare's new feature and other discovery services will be the quality of the user community that provides the tips.

A focus on people supports what we’ve argued is Foursquare’s best use case: a local discovery and recommendation engine. To know where and when your friends go makes Foursquare the most personalized searched engine out there.

Yelp promises that Nearby is “just the beginning” as it goes head-on with Foursquare to offer mobile location-based searches that are useful to travelers in most major global cities.