Travel activities make up a significant portion of social sharing, creating vast opportunities for companies to engage customers before, during, and after a trip.
Travelers love sharing the start of a trip with their social networks whether it be on Facebook, where travel is the second most popular type of post, or Foursquare where airports are the most frequently checked into places in America.
This week Foursquare released ‘Best of Foursquare’ lists that highlight the most popular places to eat, party, see art in 30 countries around the world. Earlier, Facebook shared the most checked-in travel sights in the U.S. and abroad.
We asked Foursquare for a list of the most frequently checked into places across America in 2013, and all of them were airports. The 11th most checked also happens to be a transportation hub, New York’s Penn Station.
We’ve compared each ranking to the number of flying passengers at each airport in 2012, according to the Federal Aviation Administration. The top three busiest airports are also the most popular places on Foursquare suggesting that pure passenger volume pushed them to the top.
Others like New York airports LaGuardia and Newark have more check-ins than would be expected given their relative passenger numbers. This could be due to a high number of foreign travelers or the hubs’ proximity to a city where Foursquare is particularly popular.
The list of Foursquare’s most frequently checked into places in the U.S. are below:
|Airport||2012 Flying Passengers (Millions)|
|2||Chicago O’Hare International||32.2|
|3||Los Angeles International||31.3|
|4||San Francisco International||21.3|
|5||John F. Kennedy International||24.5|
|6||Dallas/Fort Worth International||28|
|8||Las Vegas McCarran International||19.9|
|10||Newark Liberty International||17.1|
Photo credit: The Foursquare page for Atlanta-Hartsfield Airport on an iPad. PlaceIt.net