Articles tagged “food and drink”

Every traveler today has the ability to digitally share their culinary experiences with friends and strangers around the world, fueling a veritable social media arms race to determine who has the most unique F&B experiences.

Driven by today’s intense social media activity around unique food experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

A negative mind might suggest that Marriott is culling young talent for innovative ideas that it can turn around and slap a Marriott logo on; however, the brand deserves credit for going all in on its millenniall-or-bust development strategy.

Most destinations boast a local (and delicious) dish or cuisine making culinary tourism a common marketing pitch but not one that truly differentiates it from competitors. Tying cuisine into culture and experience is a more integrated and long-term approach to success.

No airline is going to go back to the glory days of high-class, three-course meals in coach. But airlines like JetBlue appear to strive to make the most of a messy situation.

Quite a gimmick, but it doesn't sound too bad.

JetBlue isn’t the only U.S. airline to provide free snacks, but it does offer the most variety and successfully turned what used to be an in-flight standard into a market differentiator.

Given the consumer base of sister companies Booking.com, Agoda and Kayak, OpenTable now has the chance to expand beyond its traditional local orientation into a dining app for travelers, as well. Some of its learnings and technologies can also apply to hotels and tours and activities.

Marriott came up with this millennial-inspired idea from its crowdsourced Travel Brilliantly campaign, and it fits right in with the wellness trend that is touching all parts of the hospitality industry.