Skift Take

Driven by today’s intense social media activity around unique food experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

Today we are launching a new FREE Skift Travel Trends Report, The Rise of Food Tourism, brought to you in association with Ontario Culinary Tourism Alliance, the leading authority on destination development through food and agriculture.

Food tourism tells the story of a destination’s history, culture, and people. Over the last decade, destination marketing organizations (DMOs) have leveraged the rise of mainstream interest in food to open new consumer markets and drive business to a wider range of regional travel suppliers working in the food and beverage (F&B) sector.

DMOs are creating major promotional campaigns and events revolving specifically around their food and beverage experiences, designed with multiple storylines targeting different market segments.

In this report, we’ll dive into the evolution of food tourism in destinations and their events, share how DMOs are engaging their stakeholders to develop local food communities, and identify best practices for developing food tourism products.

Get a peek below, and download the full report here, free!

Download the Report, Free!


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Tags: food and drink

Photo credit: The Rise of Food Tourism report, by Skift + OCTA

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