While most airlines chase operational efficiency and cost-cutting, carriers like KLM, Finnair, Fiji Airways, and Air Tahihi Nui are winning customer loyalty through a strong national identity and cultural touches that create emotional bonds.
After moving above Sky Team to second in the “Big 3” of airline alliances, the next few years are more likely to be about staying put than targeting the top spot.
We would totally put any of these logos on a t-shirt! But seriously, airline branding is a serious multi-billion dollar matter, and smart airlines are using their distinctive logos to stand apart. Or should.
We loved the design and iconography of the new Fiji Airways when it was unveiled last year, and these new funky-yet-locally-inspired uniforms build on it.