Articles tagged “facebook”

With the holiday season fast approaching, research shows that people are more excited than ever to give the gift of travel. By taking advantage of this trend, brands have an unprecedented opportunity to surprise and delight their customers in a unique way while giving their businesses a much-needed boost going into 2022.

Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.

There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Senior leaders turned back the clock at a roundtable to describe how the crisis unfolded — sharing how unofficial back channels helped them get a headstart, keeping employees safe.

With emotions likely to be high in 2021, it will be interesting to see how effective data crunching is when it comes to restarting travel.

There's certainly a gap emerging for hospitality players to exploit. But with most companies still adjusting to remote working, it may be a little early to pinpoint how they'll want to regroup in the future.

The pandemic has pushed many companies into new ways of working, but there’s a lot of work ahead to transition and realize all the benefits — traveling included.

With people spending more time at home — perusing social media on their mobile devices while dreaming about their next trip — travel brands have an opportunity to get customers booking again by creating compelling discovery and trip-planning experiences.