Suddenly every hotel group seems to be inventing an extended stay brand. But the pioneer U.S. company in the segment, Extended Stay America, says its new strategy will help it fend off rivals.
Hyatt is joining Marriott and Extended Stay America in adding brands in the premium extended-stay category. But leaping into this category requires finesse.
Long-term accommodation providers are calling on digital creators and TikTok influencers to showcase their brands to new audiences, shifting the conversation away from tourists to remote workers and digital nomads.
Marriott executives believe that the rise of mixed business and leisure trips poses challenges for tracking guest behavior. But the trend also creates opportunities to offer new products.
Marriott International revealed on Monday its full-year totals for hotel development in 2022. The most notable figures highlighted a further push by the world's largest hotelier into the luxury and…
Inspirato, the self-styled "luxury travel subscription brand," is becoming a little less subscription-oriented as it tries to expand its potential customer pool.
Service is a premium for hotels coming out of the pandemic, but it's really hard to provide that service when workers are hard to come by. HotelKey is hoping the big brands see tech as part of the solution to the problem.