Articles tagged “extended stay”

Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in.

The real test will be whether Wyndham can scale this extended-stay hotel concept beyond a handful of trophy locations while maintaining the upscale positioning needed to justify premium rates.

Choice Hotels is betting big on extended-stay hotels but is doing so methodically.

Geoff Ballotti's comments suggested Wyndham is doubling down on its core economy positioning while selectively moving upscale through targeted acquisitions.

ECHO Suites Extended Stay by Wyndham opened its first location in Spartanburg, South Carolina, marking a milestone for the brand with a development pipeline of nearly 270 hotels.

While the extended-stay hotel boom may be more of a slow burn than a supernova, hotel brands with patience and deep pockets may find the long-term rewards to be substantial.

Unfinished hotel rooms are something new for a major hotel group. That's what Wyndham is offering in roughly 40% of the rooms of its newest brand.

We predicted the new brand would be named Livsmart based on trademark filings. Our next prediction is that there will be rapid uptake of this brand given trends in the extended-stay market.

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.

Choice Hotels doesn't consider private equity entrants as competition, but as potential collaborators.