Page 2

Articles tagged “experiential”

Hotels

Arlo Hotels Still Wants to Be Hip – But With Larger Rooms

Arlo Hotels, a U.S.-based independent brand, first bet on micro hotels, which pack in more guests per property. But now it favors larger rooms. It's betting that creating "experiences" and charging extra may prove more reliably profitable.

Sean O'Neill | 11 months ago

Arlo Hotels Still Wants to Be Hip – But With Larger Rooms

Hotels

Independent Hoteliers Seek Every Edge Against the Big Brands

Many consumers are eating up experience-led storylines in travel. That gives an opening to independent hoteliers to compete with the global hotel groups on everything from hiring to word-of-mouth marketing.

Samantha Shankman, Skift | 1 year ago

Independent Hoteliers Seek Every Edge Against the Big Brands

Hotels

Billionaire’s Sommerro Hotel in Oslo Taps Into Immersive Neighborhood Trend

Billionaire Petter Stordalen's new hotel in Oslo, Sommerro, and his soon-to-open sister property, Villa Inkognito, are noteworthy. They take the experiential travel trend in new directions.

Leslie Barrie | 1 year ago

Billionaire’s Sommerro Hotel in Oslo Taps Into Immersive Neighborhood Trend

Hotels

Rosewood Hotels Aims to Double Luxury Footprint This Decade

Rosewood practices arbitrage, luxury-hotel style. The company seems to believe that the three most important words in hospitality real estate are experience, experience, and experience.

Sean O'Neill | 1 year ago

Rosewood Hotels Aims to Double Luxury Footprint This Decade

Hotels

The Indie Boutique Hotel Leveraging Scrappy Rock N Roll Vibes to Stand Out

The Jams Music Hotel in Munich spotlights how boutique hotels created by individuals and small companies can thrive in the shadow of behemoth corporations. It helps to have lots of character and a feisty soul.

Leslie Barrie | 1 year ago

The Indie Boutique Hotel Leveraging Scrappy Rock N Roll Vibes to Stand Out

News Blog

Canyon Ranch to Expand Wellness Resort Brand With Investor Vici’s Help

A real estate mogul has made a small bet on the evolution of experiential wellness in hospitality by helping to back the growth of Canyon Ranch, a four-decade-old, destination spa resort brand.  Vici Properties said it had tapped a loan facility for up to $200 million to fund the development of Canyon Ranch Austin in…

Sean O'Neill | 2 years ago

Hotels

The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go

Millennials think they invented experiential, lifestyle brands. But Margaritaville CEO John Cohlan was perfecting these ideas before many of today's hotel execs had sipped their first margaritas. Cohlan helped to turn Jimmy Buffett's music into a billion-dollar empire, and he has lessons to share.

Sean O'Neill and Andrea Doyle, Skift | 2 years ago

The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 2 years ago

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend
Free Read

Online Travel

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.

Salesforce + Skift | 4 years ago

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

Hotels

Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room

The upcoming 2018 Experiential Traveler Report will present a deep dive into the mind of the modern traveler. Here's a sneak peek of our survey results.

Meghan Carty, Skift | 7 years ago

Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room