MakeMyTrip Moves Closer to ‘Travel Superapp’ Vision with Experiences Launch
Photo Credit: An Indian tourist outside Buckingham Palace holding a map and his camera. Adobe Stock / michael spring
Skift Take
While MakeMyTrip’s success hinges on how well it stitches together a seamless travel journey, one thing's clear: India’s biggest online travel agency wants to own the full journey. And it's betting that travelers are ready for that.
On Thursday, MakeMyTrip announced it has launched a platform for booking international tours and experiences giving Indian travelers access to over 200,000 activities in 130 countries.
Last year, Co-Founder and Group CEO Rajesh Magow had told Skift that the online travel agency would be bringing back experiences. MakeMyTrip had a similar product for attractions before the pandemic. The company shelved it during Covid.
Experiences are a big part of travel spending. Magow noted in a release on Thursday, “Experiences account for a significant share of spending when Indians travel overseas, yet discovering and booking them remains one of the most fragmented aspects of the journey.”
The move is a piece of a much larger plan the company has been working on for years: to become a one-stop platform for every part of the trip and and keep more of the traveler’s journey within its ecosystem.
Since the pandemic, the company has expanded into sever
