Articles tagged “event tech”

New leadership comes to Aventri as it continues to battle rival Cvent in the event tech marketplace. Perhaps a view from outside the sector can pay dividends as the tech provider works to further refine its platform.

Cameras don't always have to make people uncomfortable, especially if they're not being used for facial recognition. Deployed as a way to monitor the flow of attendees, they are a big improvement on common tracking methods, such as wristbands embedded with Wi-Fi devices.

Two in three event professionals say they plan to use more technology to power their meetings in the future. But as these innovations mature, finding the right mix to make an impact remains a challenge. This deep dive, based on interviews with numerous experts in the meetings and events sector, explores what’s working and what’s not.

A facial recognition startup has developed a new way to protect attendee data, but many people are still wary of the technology. It's hard to blame them, considering that data breaches within the travel industry seem to be happening left and right.

Event tech companies have to deal with the reality that events are very personal, often making it hard to gather and analyze data on attendees. An all-in-one software platform might help.

The hotel industry has had a tough time improving the painful process of selling event space and room blocks to meeting planners. Perhaps this deal is a sign the sector is finally ready to invest in meaningful change to help repair the ecosystem.

Event venues aiming to generate more meetings and events business need to step up their digital marketing game and leverage new technologies that help them boost their visibility.

Many hoteliers will be watching what Cendyn's new president, Tim Sullivan, does to grow his company's software suite, which offers tools for automated marketing, business intelligence, and group sales management. Can it fend off competitors?

Cvent has spent the last few years gobbling up innovative companies to round out its gigantic platform for planners, hotels, and corporations. DoubleDutch is yet another example of Cvent's aggressive approach to building its platform through acquisitions.

Cvent remains committed to bringing new products to its customers through acquisitions. By diving into the U.S. market for weddings, the event tech giant hopes to keep its platform relevant despite the friction it creates for hotels and planners alike.