Less-Invasive Cameras May Be the Future of Event Tracking
Photo Credit: The trade show floor at IMEX America 2017, held in Las Vegas, Nevada. Flickr / Toerisme Vlaanderen
Skift Take
Cameras don't always have to make people uncomfortable, especially if they're not being used for facial recognition. Deployed as a way to monitor the flow of attendees, they are a big improvement on common tracking methods, such as wristbands embedded with Wi-Fi devices.
As the race to construct an all-in-one event platform continues, a growing number of conference management companies are turning to on-the-ground tech.
Often this means installing cameras around a venue, something which has long made people nervous, but which is rapidly becoming extremely common, especially at larger events. While facial recognition may still seem invasive to many people, simply using cameras to track where attendees are throughout the course of the day is less intrusive, and can take much of the guesswork out of event management.
One example of this trend is 2Heads, an experiential marketing company which recently updated its events platform to include real-time visual tracking devices. Called Eventhive, the updated platform is design
