Europe's hotel investment market had a strong year, with Northern Europe and upscale properties winning big. But fresh geopolitical uncertainty means the good times may already be under pressure.
Plans to modernize European border crossings are off to a rocky start, but the EU appears largely committed to its April 10 deadline for a full implementation.
After its 18-month fast forward, InterGlobe-owned European hotel brand Miiro is hitting a well-calibrated pause to make sure guests actually want to come back.
B&B Hotels has found momentum by scaling a focused budget model across Europe’s fragmented markets. The next phase is proving that the same formula can work in markets like the UK and the U.S.
The travel industry's growth hit a plateau in February 2026 as the geopolitical conflict in the Middle East paralyzed global air corridors, upending the Middle East's record growth. The industry's resilience now depends on its ability to effectively redistribute global travel demand.