Articles tagged “equinox hotels”

Luxury

Gym Chains Want to Expand Beyond Fitness

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

Gym Chains Want to Expand Beyond Fitness

Luxury

Buzzy Wellness Beverages Fend Off Brand Copycats

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

Buzzy Wellness Beverages Fend Off Brand Copycats

Hotels

Equinox Hotels Represents the Next Generation of Lifestyle Branding

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Hotels

New York City Finally Has a Batch of Innovative New Hotels

Developers in New York City are moving beyond the bland, boxy hotel with new properties. But even those that promise a reasonable price at the outset are seeing room rates leap, potentially alienating some key customers.

New York City Finally Has a Batch of Innovative New Hotels

Luxury

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Business Travel

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

If it ends up being successful, and we don't see any red flags why it wouldn't be, Equinox will have a value proposition not many travel brands can touch: an exclusive place to work out, sleep, and explore the world.

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

Business Travel

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Some of the country's highest-end fitness clubs are taking a gander at the hospitality space. But one athletic club in Chicago has already laid claim to opening the country's first "urban sports resort."

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Hotels

Niki Leondakis Jumps to Equinox, André Balazs Leaves Standard Hotels

This was quite a week for major hospitality executive shuffles, and their respective moves will certainly impact the future development of the companies and brands they've left and are headed to.

Niki Leondakis Jumps to Equinox, André Balazs Leaves Standard Hotels

Hotels

The Lifestyle Hotel Sector Needs a New Story to Tell in an Airbnb Era

Smaller lifestyle hotel groups are no longer disruptors in hospitality, so they need to evolve beyond the oversimplified "boutique is better" message.

The Lifestyle Hotel Sector Needs a New Story to Tell in an Airbnb Era