Articles tagged “equinox hotels”

Gym Chains Want to Expand Beyond Fitness

Gym Chains Want to Expand Beyond Fitness

Leslie Barrie, Skift

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

4 months ago

Buzzy Wellness Beverages Fend Off Brand Copycats

Buzzy Wellness Beverages Fend Off Brand Copycats

Leslie Barrie, Skift

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

4 months ago

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Equinox Hotels Represents the Next Generation of Lifestyle Branding

Deanna Ting, Skift

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

4 months ago

New York City Finally Has a Batch of Innovative New Hotels

New York City Finally Has a Batch of Innovative New Hotels

Nikki Ekstein, Bloomberg

Developers in New York City are moving beyond the bland, boxy hotel with new properties. But even those that promise a reasonable price at the outset are seeing room rates leap, potentially alienating some key customers.

6 months ago

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Leslie Barrie, Skift

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

12 months ago

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

Equinox Will Launch Luxury Tours in 2019 as New Hotels Open

Dan Peltier, Skift

If it ends up being successful, and we don't see any red flags why it wouldn't be, Equinox will have a value proposition not many travel brands can touch: an exclusive place to work out, sleep, and explore the world.

12 months ago

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Laura Powell, Skift

Some of the country's highest-end fitness clubs are taking a gander at the hospitality space. But one athletic club in Chicago has already laid claim to opening the country's first "urban sports resort."

1 year ago

Niki Leondakis Jumps to Equinox, André Balazs Leaves Standard Hotels

Niki Leondakis Jumps to Equinox, André Balazs Leaves Standard Hotels

Deanna Ting, Skift

This was quite a week for major hospitality executive shuffles, and their respective moves will certainly impact the future development of the companies and brands they've left and are headed to.

3 years ago

The Lifestyle Hotel Sector Needs a New Story to Tell in an Airbnb Era

The Lifestyle Hotel Sector Needs a New Story to Tell in an Airbnb Era

Greg Oates, Skift

Smaller lifestyle hotel groups are no longer disruptors in hospitality, so they need to evolve beyond the oversimplified "boutique is better" message.

3 years ago