Articles tagged “ecommerce”

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.

Having narrowed its net loss in its fiscal second quarter, MakeMyTrip's bet to concentrate on India's hinterlands seems to have paid off as the online travel agency noted that a major part of its new traffic came from smaller cities.

The future of selling flights won't look exactly like this. But Ricardo Pilon's ideas are helpfully provocative and may help the industry innovate.

Frankfurt Airport is ahead of many other airports in offering passengers home delivery of retail goods, abandoning its unnecessary mobile app, and unifying its customer databases for savvier marketing.

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Mobile is already the primary device for travel planning in the majority of the world. Still, mobile bookings are yet to surpass desktop bookings in volume or value. Undoubtedly, travel companies need to increase mobile investments while also deploying an overarching multi-device strategy to engage customers throughout.

The online retail explosion of the past year highlights just how crucial digital, streamlined solutions are to hospitality and travel businesses as they strive to stay ahead in a rapidly transforming landscape.

It's still unknown how the new-ish CEO of Transcorp Hotels, Dupe Olusola, intends to adjust the shape of the business. Perhaps she'll draw a clearer division between its operating and property parts. The brand's Aura marketplace suggests she has an interest in asset-light experiments.

The superapp is where it's at in Asia, so it's not a surprise to see Singapore's flag carrier broaden its e-commerce playbook. Yet looking worldwide, it's remarkable how many airlines are now going direct-to-consumer in selling non-flight products and services.

The tours and activities space has only recently started to show signs of cohesion and standardization in its technology. Despite past challenges, the sector is a promising one when it comes to travel distribution, if content and bookings are managed in the right way.