Articles tagged “digital”

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

This week in digital news, we analyzed the implications of Booking Holdings' $200 million investment in Grab, as well as Google's new hotel search. Google is making competitive strides, but there's still work to be done.

Travelers are prioritizing experiences that can teach them something new and open their eyes –– meaning that hospitality brands and accommodations need to shift how they attract and appeal to guests.

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

In digital news this week, Expedia CEO Mark Okerstrom says a good deal is never off the table, and Expedia Chairman Barry Diller calls for Google to be regulated, while Beijing-based Shiji shares its plans for business beyond China.

Integrating new technology to improve your brand offerings is great, but there’s no value in it without connecting to customers on a human level.

This week in digital news, Expedia expands its voice-based offerings, and don't miss the on-stage videos from Skift Global Forum, featuring executives from Booking Holdings, TripAdvisor, Google, and more.

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.

This week in digital news, Vacasa is acquiring the inventory and hiring the employees of Oasis, and Hopper and Oyo raise significant funding.