Articles tagged “digital”

This week in digital news, Red Roof launched a new best-rate guarantee program that provides a strong incentive to anyone who finds a cheaper room rate through a third-party site, and we look at what's behind all of Shiji's hotel tech acquisitions.

In digital news this week, Marriott's tie-up with China's e-commerce giant is driven by the hotel chain's strategy to do more direct bookings, while the event industry is seeing new efforts for direct booking too. Meanwhile, United invested in a firm called Clear that makes it easier for passengers to go through security lines.

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

By now, the concept of digital transformation is well-known to those in the travel industry. But the simplicity of the term belies the complexity of the strategies needed to complete the process successfully. In this conversation with Deloitte from the 2019 Skift Tech Forum we learn more about how those in the travel industry can successfully achieve their digital transformation goals.

This week in digital news, Gillian Tans is abruptly out as CEO of Booking.com, replaced by Glenn Fogel. Then at Skift Tech Forum, we spoke to an array of tech execs on stage: Expedia on helping travelers sort out trip delays, Carnival on the internet of things, and a former Facebook investor on surveillance capitalism.

Alaska Airlines' merger integration for technology has been nearly flawless. That's great news, but the company has been so focused on it that it hasn't been doing much digital innovation. Let's see if that changes soon.

The travel industry has its own set of unique challenges when it comes to getting cross-border payments right. There are a few key tactics that can turn a good payments strategy into a great one.

Reviews have long been an essential component of the travel buying experience. But too many companies are missing an opportunity to use review insights more strategically. In this new report, we examine the evolving role of review data in travel marketing efforts.

Mobile payments are already commonplace in parts of Asia — China particularly — but as travelers adopt these tools, travel companies will need both local expertise and deep technological capabilities to make sure their guests can pay when and how they like.