The 2019 Skift Tech Forum brought together some of the world’s most influential travel-focused tech companies and aggregators, along with the leaders of major travel brands to explore technology’s role in addressing marketplace disruptions, collapsing silos, and shifting partner alliances in travel.

One key theme at this year’s forum was the ongoing digital transformation of the travel industry. Whether we’re discussing how to build seamless experiences for customers, deciding to build or invest in new technology, or creating the right organizational culture and capabilities, the travel industry’s shift toward this digital mindset remains a work in progress.

But what does a successful digital transformation strategy look like? Are there specific steps all organizations must take? And what are the most common challenges companies will face as they work to continuously evolve their business for this new digital era?

In this conversation between Mike Church, managing director of Deloitte Digital, Oliver Page, principal for Deloitte Digital, and Jeremy Kressmann, research editor for SkiftX, we learn more about the best practices those in the travel industry are using to navigate the increasingly complex digital transformation process.

Check out the video above to view the full conversation.