Articles tagged “destination marketing”

Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.

Through a combination of targeted promotions, improved airline services, and strategic visa policies, Sri Lanka is inching closer to its goal of attracting 2.5 million tourists this year.

As climate policies raise the cost of air travel, particularly in Europe, some destination marketers may find it's riskier to bet on tourism growth from long-haul markets.

Legislators have stripped away the Hawaii Tourism Authority's funding and autonomy over the past few years. By finally getting a budget, the agency seems to be winning trust that it can manage tourism responsibly.

After a scathing state audit report, Visit Anaheim has a new CEO. Expect full transparency from now on, he says.

Oslo doesn't take the typical smiling local approach in its new tourism ad. It instead uses dry Nordic humor to promote Oslo's unique appeal.

Portland is going to need another tourism champion, one who will be an outspoken advocate.

If Taiwan continues with its plan to allow visa-on-arrival for Indian travelers, it will join a growing list of countries that are easing visa requirements to attract the outbound market. Also in focus are money minting corporate events for Indian business travelers.

Americans and Canadians have long held winter as not a good time to travel to New Zealand. The island's tourism bureau is confident it can bust this myth.

Savannah is taking the direct-to-consumer literally as part of its tourism campaign across 11 U.S. cities. It's not only selling the city as a place to visit but also a place to live.