Articles tagged “destination marketing”

A Facebook advertising campaign can help destination marketers effectively reach potential travelers, if done right. CrowdRiff looks at examples from 50 U.S. states to see what works and what doesn’t.

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

Tune in to hear experts on European tourism discuss the recent growth in visitors — and how to best manage it.

The number of Chinese passport holders is expected to double by 2020, and digital and social media fuel the decisions they make. Destinations looking to attract this valuable group of travelers need to get fully on board with digital to grab their attention.

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

There's no way around it – Australia is one of the longest flights someone from the United States or Europe can take. But it's not necessarily the grueling journey many travelers fear, and Tourism Australia is telling them why the flight is worth it.

Puerto Rico hasn't had the chance to grow up as a destination over the years, and its tourism industry finally thinks it has a shot to do that. But to become known for more than its beaches and golf, it'll have to overcome an intense political establishment that's been defined by its financial woes and disorganization.

The travel industry feels tourism can help rather than harm the environment. Los Angeles is a destination that's seriously thinking about its role at a time when climate change has already made itself felt in the region.

Latin America’s tourist destinations have excelled at nation branding by creating vibrant and colorful content to entice travelers. In 2018, the region’s tourism offices will get more savvy with their digital marketing efforts as the visitor economy grows in importance.