Skift Take

Destinations, start spending your marketing dollars on the ultimate repeat visitor — the remote worker.

Series: Future of Work

Future of Work

Editor’s Note: Skift Future of Work briefing is available exclusively every Friday.

As organizations start to embrace distributed work and virtual meetings, the corporate travel and meetings sectors are preparing for change. How will travel managers respond to new patterns of employee mobility? What role will hotels play in catering to distributed workforces and distributed meetings? Can destinations, and airlines, capitalize on the anticipated boom in digital nomads? Does the coming future of work increase or decrease the travel spend?

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Campaigns to promote destinations as ideal remote work spots are becoming more sophisticated. So much so they're now unapologetically crossing over into mainstream tourism. In the U.S., West Virginia’s success in attracting people with a $12,000 cash bonus, free co-working s