Articles tagged “despegar”

Argentina-based Despegar has broadened its geographic reach through acquisitions, and that has enabled the company to boast that seasonality factor has been eliminated from the business. While that statement is a stretch, it will be great for the company to take advantage of Mexico summers while Brazil winters.

Online travel agencies were big players in travel search during the pandemic in major Latin American countries. There's a bright future for these booking sites in the region as travel restarts.

Airbnb will spend tens of millions of dollars, if not more, on its global advertising and referral campaigns to recruit more hosts, and that's probably a smart move. On the face of it, though, this proves that the company's host sign-up efforts are hardly organic, as one analyst alleged.

Like Traveloka in Indonesia, Argentina's Despegar is making strides in financial services. Amsterdam-based Booking.com is busy building a payments platform, and Grab Taxi in Southeast Asia has a lending and insurance arm. Megatrend, yes.

Online travel brands can no longer count on paid marketing alone to drive growth as they try to penetrate developing markets. Despegar is ahead of its larger global rivals in embracing "fintech." It sees consumer loans as a way to appeal to many travel buyers who don't use banks.

Expedia Group CEO Peter Kern is waging a simplicity campaign. Turning the Expedia and Hotels.com loyalty programs into a single plan might make sense. But one thing definitely on the agenda is trimming marketing through Google, a company Kern characterized as a "shark."

As a public company, Airbnb would be a dream for reporters, analysts, and investors because of the required disclosures about financials and strategy. It could also prompt competitors to up their game, and perhaps be more forthcoming about the numbers behind their own short-term rental businesses.

Despegar is playing the hand it's been dealt during the depths of the coronavirus crisis, and that means it will cut costs, ensure liquidity, and be on the prowl for opportunistic acquisitions to take market share.

Despegar, Latin America's largest online travel company, will pay much, much less than its original $136 million proposed price to buy Mexican travel agency Best Day. Expect similar tough haggling over deal terms by travel companies across the globe.

Despegar had offered to pay a premium for Mexico's Best Day in January, but today the two companies are strapped for cash due to the pandemic's destruction of travel bookings. This acquisition may be one of several deals across the sector imperiled by coronavirus.