Articles tagged “Derbysoft”

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Sean O'Neill, Skift

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

3 weeks ago

Sponsored
Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

DerbySoft + Skift

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

4 months ago

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

12 months ago

Sponsored
WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings

WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings

DerbySoft + Skift

Hotels are developing WeChat mini-programs to drive digital bookings among Chinese travelers. Club Med is one such company that has seen success in its WeChat mini-program strategy, developed by DerbySoft.

2 years ago

Sponsored
How Artificial Intelligence Will Make Hotel Distribution Smarter

How Artificial Intelligence Will Make Hotel Distribution Smarter

DerbySoft + Skift

Today’s hotel distribution landscape is a complex one –– but artificial intelligence is expected to help solve the issues plaguing the current system. While the technology is still maturing, it’s not as far off as some might think.

2 years ago

Sponsored
How to Solve the Hotel Content Conundrum

How to Solve the Hotel Content Conundrum

DerbySoft + Skift

There’s still a lot of room for improvement when it comes to how hotels can tell their story through content and distribution. Here, Dee Thomas of DerbySoft talks about the current state of content in the hospitality industry.

2 years ago

Travel Tech CEO Series: DerbySoft Prepares for a Hotel Distribution Free-for-All

Travel Tech CEO Series: DerbySoft Prepares for a Hotel Distribution Free-for-All

Sean O'Neill, Skift

DerbySoft has thrived as a vendor that helps global hotel groups with distribution partly because its top boss Ted Zhang called the rise of Booking.com early on. Zhang's latest predictions about what's next for the industry may ruffle some feathers.

3 years ago