First read is on us.

Subscribe today to keep up with the latest travel industry news.

Airlines aim for a better night's sleep in new wave of in-flight amenities


Skift Take

Airlines add small touches in hopes of differentiating themselves from the competition, but price, schedules, and travel policies will continue to mandate business travelers’ final booking.

Those flat-bed seats for international business-class fliers? Now that most airlines offer them, they are not so special anymore. Instead, in the newest iteration of the battle for deep-pocketed fliers, the airlines are introducing an ever-growing assortment of in-flight amenities to go with those seats.

Delta Air Lines, in the latest move, plans to announce on Tuesday that a partnership with Westin Hotels and Resorts will give business-class passengers on international and transcontinental flights “Westin Heavenly In-Flight Bedding,” starting this summer.

That follows the introduction in the last two years of upgrades in business-class services by airlines like American Airlines, United Airlines, Virgin Atlantic, Lufthansa, Cathay Pacific and Qantas, featuring everything from improved mood lighting and in-flight entertainment to designer amenity kits and the option to pre-order meals by e-mail.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Airlines

Air India Moves to Capitalize on India-Australia Ties

Post takeover by Tatas, Air India is rapidly expanding operations to capture international traffic from India. Hope the supply delays for new aircraft and retrofits don't put a damper on its plans.