Articles tagged “delta air lines”

Airlines

Delta Used Targeted Twitter Advertising For Flight Bookings and Economy Comfort Seats

If advertisers find Twitter's new tailored audiences advertising product effective, you can expect a whole lot more of it. This retargeting could be a perfect fit for tours and activities companies as they try to sell tours while travelers are in-destination and looking for something to do. Or how about a car rental offer served up just as someone debarks a flight? These sorts of things are coming.
Airlines

Delta Wants to Bid for D.C. and Dallas Slots Reserved for Low-Cost Carriers

Greedy, greedy, greedy. Keeping the bidding to low-cost carriers would indeed inject some competition into airports where it is at times sorely lacking, as well as protect consumers that the U.S. Justice Department said it was looking out for in the American/US Air lawsuit.