Articles tagged “data”

Online Travel

Understanding Travel’s Personalization Revolution

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.
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Experiences

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.
Online Travel

New Skift eBook: What Keeps CMOs Up At Night?

The What Keeps CMOs Up At Night? eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. Download this ebook for free!
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Hotels

Data and Analytics are Defining the Future of Hotel Employee-Guest Relations

Explore with us where the travel industry is headed, technologically. The time has come to look at what the future holds for hospitality, and every travel vertical, as an industry that uses digital tools to better reach customers — and re-envisions itself along the way.
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