Articles tagged “data”

Given Google's global market clout, none of its product introductions and activities should be dismissed. But Expedia's CEO Peter Kern got feisty and made a good point that Expedia has transaction data, which can be more useful for hotels and tourism boards, than mere search data. Unless Google ups its booking game, and then all bets are off.

Google's new tourism-oriented tools, two of which are open to non-customers, may be useful to small enterprises, and could help Google win new business.

In this webinar, Salesforce and The Travel Corporation discuss the evolution of digital transformation, how it applies to businesses today, and why the right use of data is imperative to truly understanding today’s traveler.

The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for consumers. Travel and hospitality companies should be paying close attention to these shifts to stay relevant and maintain trust in today’s challenging environment.

If you are grasping for any signs that the U.S. or global economies have a heartbeat, then consider that Uber's rideshare revenue has been ticking upwards in the past two weeks after plummeting over the past two months. No, this is not the same as China reopening or a promising coronavirus vaccine in the making, but at this point we'll latch onto almost anything.

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped.

In search of a competitive edge, price transparency, and the ability to offer better service to their customers, travel agencies find value in indisputable data provided by aggregators such as Airlines Reporting Corporation (ARC).

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

When used in conjunction with each other, geospatial, temporal, and other flight data, can not only help an airline increase customer loyalty, but also strategically expand its footprint around the world.