Articles tagged “customer journey”

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Travel Technology

10 Digital Transformation Trends Driving the Traveler Experience of the Future

Highlighting research and insights from “The 2022 Digital Transformation Report,” we’ve identified 10 ways travel companies are adapting to changing customer expectations by adjusting practices, processes, and philosophy at all levels of the organization.

10 Digital Transformation Trends Driving the Traveler Experience of the Future
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Travel Technology

Skift Global Forum Video: How Customer Data Is Defining a New Era of Travel Demand

In this video from Skift Global Forum 2022, we hear from Amperity CEO Barry Padgett about how the right customer data — used smartly and efficiently — can create value, loyalty, and exceptional customer experiences.

Skift Global Forum Video: How Customer Data Is Defining a New Era of Travel Demand

Travel Booking

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia
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Online Travel

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience
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Online Travel

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

How Travel Brands Can Take Control of Customers’ Travel Booking Experience